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LA PIMBÊCHE AT FESTIVAL MODE & DESIGN
Montreal, August 18, 2021 - For the 19th edition of the Fashion & Design Festival (FMD) located at Quartier des spectacles, the Montreal-based company, La Pimbêche, will be attending the festival for its very first time. La Pimbêche is without a doubt a young and local company to discover! Born from a creative project by the artist-founder, La Pimbêche has grown from its beginnings and has quickly become a clothing and accessories brand.
ABOUT LA PIMBÊCHE
A clothing and accessories brand, of course, but when you take the time to understand the convictions, beliefs and fundamental values of the artist-founder, you realize that La Pimbêche is so much more than a brand. It is a mind-set, a way of thinking and a way of being. La Pimbêche's mission is to inspire confidence, respect, optimism and acceptance, in order to contribute to a world that stand-up for love, equality and inclusion. You can see this mission clearly represented on each unique designs and fabulous products by this local brand. La Pimbêche is also so much more than a company. It is a creative platform that supports the social debates we face every day. La Pimbêche wants her messages and beliefs to travel so they reach as many people as possible, and for her, creating products is a perfect way to allow her artworks to do so.
LA PIMBÊCHE AT THE FMD
Festivalgoers will have the chance to discover and shop La Pimbêche products, as a boutique will be set up in the pop-up section from August 19 to 22, right in the Quartier des spectacles. Being normally an online store, it’s a great opportunity for Montrealers to come and see La Pimbêche's creations in person. In addition to having its own pop-up shop, the team of La Pimbêche is excited to announce their first Snap Fashion Show which will take place on Sunday August 22nd at 5:15pm and at 7:15pm. This year at the FMD, traditional fashion shows are replaced by spontaneous and ephemeral performances that will only be accessible to the festival participants.
The team of La Pimbêche has prepared its best looks and some nice surprises for its first Snap Fashion Show. The performance will take shape under the theme of a militant demonstration on the culture of consent. The models dressed in the brand will walk around with signs on which we can read various shocking sentences filled with truths such as "The cause of an aggression is the aggressor", "The culture of consent is sexy" and "What they wear is not an invitation". For La Pimbêche, it's a great way to show her values while sharing her creations. You don't want to miss it!
This Snap Fashion Show will also highlight one of La Pimbêche's latest collaborations with an organization she values: The Salvas - legal aid service for victims of sexual abuse. It is a free access to justice to prevent and repair sexual violence. After their first meeting, the aligned connection between La Pimbêche and the Salvas was obvious. That is why this collaboration will be highlighted at FMD during La Pimbêche's Snap Fashion Show.
ABOUT FMD
The Fashion & Design Festival celebrates creativity and diversity in downtown Montreal. Founded, produced and directed by Groupe Sensation Mode, this unique event offers free outdoor programming around urban art, fashion, dance, design and music, as well as conferences with international and local personalities. Each year, many emerging artists, Canadian designers, retailers and international icons share their art and vision with the public. A true platform for urban creativity, this event is the largest open-air happening of its kind in North America. More than 500,000 festival participants attend each year. The FMD is celebrating its 19th edition this year.
